Introduction:

It is one of the most powerful SEO tools that is often overlooked. It plays an important role in navigating websites, monetising user experience, and elevating the ranking of businesses on search engine pages. The frequently asked question is there a limit or ideal number of links that should be inserted per page? 

The Ninjas of Social Ninja Agency explain the importance of a well-structured internal linking strategy to businesses. They customise strategies and offer best practices for internal linking to maximise the potential of a website’s SEO.

What Are Internal Links and Why Do They Matter?

It is a web of links that connects a page to another page of a website. They are hyperlinks that help consumers navigate the site, unlike external links that connect other websites to the pages. It also helps search engines understand the browser structure of consumers. 

Benefits of Internal Linking:

Improves website navigation: It helps consumers in getting connect with relevant content easily.

Enhances SEO: It enhances the interaction of links on pages, which boosts ranking on search pages.

Increases dwell time: It provides access to visitors to explore more pages through links.   

Helps search engines index pages: It makes sure all critical pages are crawled.   

How Many Internal Links Per Page? Best Practices:

The SEO experts recommend links according to some factors, as there is no fixed rule for the number of internal links per page. 

1. Consider Content Length:

The number of links is determined as on the length of the content.  

– Short articles (500-1000 words): In a short-length article or blog, a maximum of three to five internal links should be inserted.  

– Medium-length articles (1000-2000 words): A minimum of five to a maximum of ten internal links is ideal for a medium-length article. 

– Long-form content (2000+ words): Around ten to fifteen internal links are advised to be put in long-form written content.  

2. Follow Google’s Guidelines:

Google previously recommended keeping links to a reasonable number (under 100 per page). While this guideline is outdated, excessive linking can still harm SEO. Aim for quality over quantity.

3. Use Anchor Text Strategically:

The anchor text should be used decisively. Instead of writing too scripted phrases, try applying relevant keywords that provide context.

4. Balance Navigational and Contextual Links:

– Navigational links: These links are found in menus, footers, and sidebars. 

– Contextual links: Try are merged in content to link users to related pages. 

Conclusion: 

If internal links are used correctly, they can become a more powerful tool than they already are. Compressing these links enhances user experience and improves search rankings. However, there is no such limit for the inclusion of internal links; they offer benefits through structured linking. Ready to take your SEO to the next level? Contact Social Ninja Agency today and optimise your website for success.