Many business owners work hard to have their site designed and made. Thereafter they await Google to deliver traffic. Weeks pass. Sometimes months. Nothing much happens.
The design is not normally the problem. The issue is that the site was not even optimized in the beginning. The following is a checklist that will make that work and get you ranking faster.
Start With the Technical Foundation
You should make sure that your site is technical before you write content and even consider which keywords should be used. A slow, broken or unstructured website informs Google that your site is not worth ranking.
Check your page speed first. You should compress your photos, you should be on a lightweight theme (assuming you are on WordPress), and you should be sure that your host is reliable. Any page that will require a duration of over three seconds to load causes visitors to lose interest to read anything.
Ensure your site is mobile ready as well. Over 70 percent of the users are on phones. When your buttons are too small or your layout fails on a small screen people go away and Google takes notice.
Make your URLs short and descriptive. Yoursite.com/seo-services-dubai is much better than yoursite.com/page?id=1234. Clean URLs are user and search engine friendly.
Install an SSL certificate in case you have not. The padlock on the browser bar is a crude type of trust signal and Google does take it into consideration.
Lastly, create an XML sitemap and send it to Google Search Engine. This informs Google on which pages it is supposed to index and this will ensure your site is discovered sooner.
Build Backlinks Consistently Over Time
Backlinks to this day remain as one of the strongest indications that Google will consider about whether to rank your or not. Any connection with a trusted site to yours is just a vote of confidence.
When you have a new or optimized site, then begin with the fundamentals. Place submissions to local directories. Contact industry blogs regarding guest posting. Develop friendships with related businesses within your location that would talk or refer to you in the long run.
You do not need hundreds of backlinks quickly. A handful of quality links from genuinely relevant sources will do more than dozens of low quality ones.
At socialninjaagency, building websites that are properly optimized from launch is always the priority because fixing technical and structural issues after the fact costs far more time than getting them right from the beginning.
If you want to know exactly where your website stands right now and what is holding it back from ranking faster, get in touch for a straightforward review.
